A local news affiliate here in Seattle just did a new piece on podcasting - as always, the media never gets these things quite right, opting to do minimal research before airing the piece. Here is a summary:

Anyone with an MP3 player can download a file and go, and that has radio networks scared. They showed Earth Core, diggnation, mommycast, Catholic Insider, and a couple of other podcasts. Steve Rubel of MicroPersuasion talked a bit about podcasting, and they went so far as to call him a podcast “expert” - but he doesn’t even have one! They showed shots of digg quite a few time, leading viewers to believe that all listings on digg are different podcasts. If you are unfamiliar with the site, digg does have a podcast called “diggnation”, but their website is a tech news resource. At the end of the piece, the anchor said that listeners may need to start paying to listen to their favorite podcasts, and that Podscope.com is the Google for podcasts.

They should have just let Steve Rubel talk for the duration of the segment. The anchors were horrible. With any research, they would have known that they have quite a few successful podcasters right here in the city of Seattle!